The end of 2019 is approaching and, as every year, it is the ideal time to analyze what the web design trends will be for 2020, a subject that I am passionate about.
Creative trends and techniques are increasingly demanding in web design, so it requires constant study and analysis from those of us who are web designers to always be up-to-date.
For this reason, in this post I will show you the trends in web design for 2020, from the most innovative to those that have been in force for a few months, with real examples of all of them.
Web design trends for 2020
I start by mentioning the most innovative, creative and avant-garde trends in web design, which you should look at if you want to have a page that is up to date.
Dynamic elements, such as animations, illustrations, gifs, or flexible effects, have come to web design to stay for a while.
These types of designs achieve very visual and creative results as long as they are combined in the right way. As I always say, if something adds to a website, it stays; if it remains, it is removed.
Here I leave you several examples with different formats:
As you can see, on this website the authors’ illustrations were used to reinforce the message, accompanied by very vivid colors and some texts with a degraded effect.
Whenever you use these types of graphic resources, my advice is to hire a graphic designer to make the illustrations fully personalized. Dynamic dividers are also in fashion and are a way to have an updated web design.
This type of elements with a flexible or flip effect is also a trend and you will see them often in the coming months.
Remember that these types of elements do not match well on all types of websites, as they serve to risk when communicating. If your company has a more classic or traditional profile (training, lawyers, etc.), I do not recommend them. Remember that each website has its own hook and personality.
Another trend in web design for 2020 is asymmetric compositions. A few years ago, they would have been interpreted as chaotic and disordered, unlike now, provided they have a visual sense and are justified.
Here is an example of an FAQ page with asymmetric design and also flexibility (as we have seen in the first trend).
And here you can see an example of ecommerce showing its products asymmetrically with a very creative result:
Moving effects have also reached web design and we have already begun to see them, since they transmit an image of great dynamism and creativity.
An example would be that accordion with horizontal movement, ideal for presenting different services, for example:
Another example would be this composition with four columns in which each one appears as the user scrolls through the site.
3D designs will also be a trend in web design for 2020. Remember that these types of effects are a bit risky and, therefore, have to have a justification within the design.
An example of using 3D and GIFs:
Divided or merged content
Split or merged effect designs are one of my favorite web design trends, and I’ve actually started using them in some of my latest work.
I leave you several examples so that you can visualize this tendency to divide the contents:
In web design, the hover is the alteration that occurs when you hover over a specific element. Surely you have seen it hundreds of times on buttons that change color when you put the pointer over it.
Well, one of the web design trends for 2020 is to extend this effect or “alteration” to other larger parts of the web, such as complete blocks, backgrounds or images.
Here are some examples examples:
In this case, the hover effect occurs on an image that changes its color and makes a mirror effect.
Here the hover produces a color change on the background of a header, inverting its colors in black and white.
The third example deals with an image that generates movement when you put the mouse on it.
As you can see, from now on it will be common to combine the hover effect with the first trend I have mentioned (dynamic and moving elements).
Websites with vertical scrolling are also going to be a trend in 2020. In fact, I have already used this technique in some of my latest work.
This format consists of all the information on the site scrolling vertically without moving the screen as the user scrolls the web.
I leave you an example for you to see perfectly on the Charo Guijarro website.
Another format that you will see in the coming months (I have already used it on some website) is hidden navigation, which is about elements that work like a menu, but really are not.
In other words, an image, icon or button can show and link to other elements or parts of the site.
I leave you two examples where you can see how hidden navigation works:
This first example consists of several banners that show hidden content that unfolds below them.
In the second example you can see a page “we” or “team” in which the list of names displays the information of each author.
Another of the trends that have already begun to be seen are the sticky bars, especially if we are talking about an ecommerce.
These types of items that remain fixed as the user moves around the site (by the product in this case) help to increase conversions and sales of the online store.
Another type of site in which it is possible to use sticky bars are landing pages in which the user has to complete a specific action: buy a ticket, book a product, register or register, etc.
If you are going to use this resource, remember that it does not become annoying for the user and that it does not distort its navigation.
Web design trends we saw in 2019 and will follow in 2020
Now that you know what the latest web design trends are, it is time to look back and review the ones that have been trending in the last year and will continue to be for a while to come.
Let’s see what are the trends that remain between us.
Typefaces as the main element
We start strong! Typography has been gaining ground in web design over the past two years.
It is about giving them a leading role along with the rest of the elements (videos, images, texts, etc.).
That is to say, now the fonts appear in the foreground (sometimes with a giant size) and are a prominent part of the design.
When it comes to choosing combinations of fonts for the web, remember that they must be elegant and marry each other (in fact, it is not an easy task).
I leave you several examples:
On Jorge Lázaro’s website we have used a combination of two fonts (Montserrat + Oswald), in which one of them is the main one and occupies a prominent place in headings or sections with full width.
In the case of Essential Mom, we use up to four different fonts (Nunito Sans, Lora, Oswald and Magic), which we had to combine with great care so that they did not detract from each other.
I do not recommend using as many different sources (two or three at most) unless your brand is highly developed at the branding level and has a lot of personality, as in this case.
Remember that when it comes to combining fonts, it is essential that each one have its own space and justification.
Overlapping structures have also been trending for the past year and will continue to be so for a longer time.
In fact, if you are a follower of my web design work, you will see that it is a resource that I have used on several sites.
Here are a couple of examples:
On the Nairamkitty website we use image + text elements superimposed on several of its pages.
In the case of Rmove Training we use another type of format, which consists of superimposing two graphic elements (the logo above the image with the header as the background).
The animations also came a while back and we’ll still be watching them.
As you already know, it consists of animating certain elements of a website to achieve a dynamic effect.
Whenever you use them, remember that they must be justified and add to the design. If they subtract, don’t use them. Be careful with them, the devil carries them
Here you can see the animations we use on the Verdelima Digital website and how we combine them:
Parallax is another of the effects that are in fashion in web design, since they give an air of dynamism to the elements that incorporate it.
This effect consists in that, when you enter a website, there are certain elements or blocks in which, when scrolling, the background moves at a different speed than the rest of the content.
Surely you have seen it in a lot of places. Also, here is an example that we use on the ABEO website:
Videos as background
Another format to use as backgrounds is the use of videos, something that we have seen throughout this year and that will continue to be present.
Video has come to web design to stay and one way to achieve very dynamic and creative results is to use them as a background.
Here you can see how we did it on the Laia Divols website:
Chatbots have also been with us for a while and have been gaining prominence in web design, as they automate online marketing and customer service processes.
They are especially recommended in online stores for support or on websites that offer some type of service as a channel to answer questions from users.
Therefore, we are talking about support chats, sending tickets, contacting through WhatsApp or Telegram, etc.
An example of this last option:
Mandatory web design trends
Finally, I want to dedicate a small section to mention some web design trends that are mandatory, that is, that your site must have yes or yes to be up to date.
They are techniques that have transcended the rest of the trends and have become fundamental, regardless of the type of website you have:
In 2020, any non-responsive website is doomed to failure. It seems obvious, but there are still many sites on the Internet that do not have a good adaptation to mobile devices.
Another basic rule is that any website must (or should, rather) load under the HTTPs protocol for security reasons. In addition, most browsers already display an alert message if you browse an unsafe website.
I remind you that the Let’s Encrypt SSL certificate is completely free, automated and open. Therefore, your hosting provider should offer it to you for free.
If your hosting charges you to activate something that is free on your website, or puts you in trouble to do so, my advice is to flee to another provider.
You already know that the WordPress hosting that I always recommend for its quality and technical support is SiteGround.
Legality and RGPD
Another fundamental issue is the RGPD (General Data Protection Regulation), which is also mandatory. Yes, it is mandatory even if you have a simple blog and do not sell anything.
That is, if you have a blog, you are already collecting user data with cookies, the contact form or comments on articles.
Of course, each website must adapt to the law in a different way, depending on the sector, business or activity it develops. A blog is not the same as a service page or an ecommerce.
If you want to know more about this topic, you can read this post in which Marina Brocca, an expert in online legality, explains how to get a legal website and 100% RGPD without dying in the attempt.
Also, if you need to adapt your website to current legislation, I recommend you take a look at its RGPD kits.
So far this review of the trends in web design for 2020. I hope that, if you have to launch a new project or redesign the web you already have, these examples will help you and be very useful. And if you need help with your page, I encourage you to take a look at my custom WordPress web design service